New In ✨

Perfect for parties, this pretty pink dress has a sleeveless design with a layered mesh ruffle design for a flowy look this summer. Machine washable. Main 100% Polyester. Lining 100%...

Pretty in pink! We're swooning over this sumptuously soft cord dress for tiny tots. Featuring a shirred waist and bow detail, it comes complete with matching bloomers for maximum comfort...

Sweater and Jogger Main 78% Cotton, 22% Polyester. Trim 100% Nylon. Country of Origin: Pakistan

Diving, floating or splashing around, this adidas bikini allows active kids to play freely in the water. The sporty racerback top allows for full freedom of movement. Chlorine-resistant, recycled fabric...

Train hard and stay comfortable doing it in this juniors' adidas tank top. Made for athletes always on the move, this stretchy base layer keeps muscles energised and focused thanks...

In a comfortable oversized shape and a cotton construction, this dress has a shirt design with a button-up fastening, a classic collar and dual front patch pockets, finished with embroidered...

This cute and stylish 2-piece set features a cotton-blend crewneck sweatshirt with dropped shoulders, a Fun Days chest print and ribbed hems, alongside a cotton denim pinafore with ring shoulder...

From playtime at pre-school to adventures in the playground, there are lots of stories to be told with Smiggle's junior collection Happy Tales! Travel in style with this adorable Happy...

These are the perfect addition to any holiday. The fun clips are designed to hold your towels down so you can relax and sunbathe with ease. No more chasing after...

100% Polyester. Country of Origin: Great Britain

Add some fun to you’re children's beach time with this adorable shark hooded towel. 70x130cm Machine washable. 100% Cotton. Country of Origin: Bangladesh

Add some fun to you’re children's beach time with this adorable shark hooded towel. 70x130cm Machine washable. 100% Cotton. Country of Origin: Bangladesh

Made for summer, this beach towel features a reversible two tone bold blue stripe design and is perfect for sunbathing on the beach or drying off at the pool. This...

Crafted from pure absorbent cotton, this beach towel is ideal for summer adventures and poolside chilling. Machine washable. 100% Cotton. Country of Origin: China

This beautifully designed XL lightweight mono-leaf beach towel is the perfect addition to any holiday. It’s the perfect combination of style and functionality. Whether it’s used on your beach or...

These are the perfect addition to any holiday. The fun clips are designed to hold your towels down so you can relax and sunbathe with ease. No more chasing after...

This sand-resistant sunshine design multicoloured beach towel is the perfect addition to any holiday or adventure. Reserve your beach spot and dry off in style with this pure cotton towel....

Made for summer, this beach towel features a reversible two tone bold blue stripe design and is perfect for sunbathing on the beach or drying off at the pool. This...

This multicoloured beach scene design beach towel is the perfect addition to any holiday or adventure. Reserve your beach spot with this fun and playful beach towel. This is also...

This trendy printed beach towel is the perfect statement piece for the sunny days ahead. It features a great storage pocket on the side, allowing you to store your book,...